Apple Adds Bigger Screen to Delivery of New Watches Later This Year

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(Bloomberg) – Apple Inc. has unveiled an upgraded Apple Watch, adding larger screens, new watch faces and an updated user interface, but did not provide a specific release date.

The company showcased the smartwatches on Tuesday at a media event focused on new products. The new version, known as the Apple Watch Series 7, marks the first time the company has enlarged the watch display since the Series 4 three years ago. The new model won’t launch until “later this fall,” Apple said, likely due to previously reported production delays.

From left to right: Apple Watch Series 3, Apple Watch Series 6, and Apple Watch Series 7.Apple

The watch has become an increasingly important part of Apple’s portfolio. Although the product got off to a slow start half a decade ago, it has now essentially grown into the smartwatch industry itself, surpassing the estimated 100 million lifetime unit sales earlier this year. In the fiscal third quarter, Apple’s clothing and accessories division, primarily driven by Apple Watch, generated $ 8.8 billion in revenue.

The new screens are 20% larger than on the Apple Watch Series 6, Apple COO Jeff Williams said when announcing the devices. The borders around the screen are also 40% thinner, he said. The design itself is similar to previous versions, including the rounded edges. The new screen is 70% brighter and more resistant to cracks, Apple said.

To take advantage of the larger screen area, Apple showed off several new watch faces, including one that can display two major complications – the industry term for data snippets like weather, calendar appointments. or health information – instead of one at a time as on previous versions. It also showed new Contour and World Time faces.

Apple has also improved charging, claiming the device will now boost 33% faster with a new USB-C charger.

Bloomberg News reported on the new display and new features earlier this year. The company is planning more updates for next year, including a new flagship version with a thermometer, an update for the low-end Apple Watch SE, and a new edition with a rugged casing aimed at sports athletes. extremes, Bloomberg reported.

© 2021 Bloomberg LP


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