Apple has removed the 27-inch LG UltraFine 5K display from its online store as it begins selling its own 5K monitor, the all-new Studio Display.
With the new Studio Display now available for pre-order and expected to start shipping next week, Apple has taken steps to ensure it doesn’t compete with its own product by removing the LG display UltraFine 5K from its online store. While the screen was the one born out of the collaboration between LG and Apple, the latter now has its own 5K monitor for sale.
The LG UltraFine 5K display previously retailed for $1,299, which is cheaper than the $1,599 the Studio Display starts at. While the two monitors are naturally compared to each other, the Apple monitor has features like a webcam and spatial audio support.
Apple’s Studio Display was announced alongside the Mac Studio, arguably the best Mac the company has ever made. Both were first showcased during the March 8 event and will be officially available on March 18.
Notably, Apple continues to sell the 23.7-inch 4K UltraFine display for $699.95, a monitor that doesn’t quite compete with its Studio Display in the same way as the 27-inch 5K offering.
Apple’s big event on March 8 also saw the arrival of the newly updated iPhone SE and iPad Air.
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