Has Apple’s iPhone 14 made its fan base a divided house?

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The reduced approach to the base variants contrasts with Apple’s focus on the Pro models, which get a completely different display design with the “dynamic island”, which has many use cases.

The reduced approach to the base variants contrasts with Apple’s focus on the Pro models, which get a completely different display design with the “dynamic island”, which has many use cases.

Apple on Wednesday announced four new handsets as part of the iPhone 14 series, which may have split its fan base. The split stems from the company’s plan to bifurcate its latest smartphone between base variants and Pro models. A deep dive into the specifics of the device reveals a stark contrast between the variants – the system on a chip (SoC).

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Apple placed the A15 Bionic processor in the base variants of the iPhone 14. This same chipset powers its predecessor and the iPhone SE 2022. The phones use the same lens configuration as the previous iPhone 13 series and it there are only a few incremental changes. .

Additionally, Apple killed off the iPhone mini variant with the 14 series and replaced it with the iPhone 14 Plus, which has a 6.7-inch notch display. Base models come with satellite connectivity, which may not be available everywhere, and the collision detection sensor. The OLED display units generate 1200 nits of peak brightness and have Dolby Vision. For a change, the iPhone 14 and iPhone 14 Plus will take iOS 16 out of the box.

For the Indian market, “the base models will nurture aspirants who want to join the Apple family,” said Faisal Kawoosa, founder and chief analyst at Techarc.

The reduced approach to the base variants contrasts with the company’s focus on the Pro models, which get an altogether different display design with the “dynamic island”, which has many use cases.

An iPhone 14 series handset showing off the pill-shaped 'dynamic island'

An iPhone 14 series handset showing off the pill-shaped ‘dynamic island’ | Photo credit: Apple

Boost for Pro

For the first time in three years, Apple has changed the design of the rear camera. Now, it includes a 48 MP main lens accompanied by a 12 MP telephoto lens and a 12 MP ultra-wide sensor.

The iPhone 14 Pro series will be powered by the A16 Bionic SoC which is said to improve performance and battery life. The screen size is similar to the base variants; but the maximum brightness goes up to 2000 nits.

Apple finally delivers “significant added value for someone considering upgrading from the previous generation,” Faisal said, noting that the nits value doubled to 2,000 in the Pro version.

According to Tarun Pathak, Director of Research at Counterpoint Research, the company is expected to record its highest market share and revenue this year in India thanks to the sale of high-end devices.

“Around 4% volume share and 47% share in the premium segment, and leading the premium segment for the third year in a row,” Mr. Pathak added.

Easy financing, buy-it-now, pay-later, and shifting trends from mid-range to high-end enable Indian consumers to purchase high-end smartphones. The market for this segment could reach 10% in 2023, compared to 7% currently, according to Counterpoint Research.

“Existing users will find a good additional experience when upgrading to Pro,” noted Mr. Faisal.


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