Over 7 months in the making, the new SS23 collection from House of Sunny unveils a range of particularly airy and vibrant looks with an extra dose of femininity and sexiness.
The collection marks a clear transition for the brand, moving a step away from East London-influenced streetwear style and opting for a lighter, sultry and seductive vibe – and it works.
With bright candy shades and never-before-seen full embellishments and extra breathable knit designs, Creative Director and Founder Sunny Williams never fails to deliver exactly what her Gen Z audience wants, season after season. Beach dress with bold but soft cutouts in tangerine orange, long trench coat in Barbie pink vegan leather, long sleeve off the shoulder top with hooks and eyelets in sky blue and sheer bolero style top with lemon slice embroidery in canary yellow, the designs inspired by the Mediterranean summer are there to signal the change in the wind, in particular, a change in the way people consume.
The new collection also sees the brand expand into accessories and menswear. Handbags in a variety of miniature and oversized shapes and catchy colors, silk and knitted scarves, embellished bikinis and exaggerated hats all help make House of Sunny a lifestyle brand and eco-friendly destination. sole responsible for consumers. The premium menswear range also includes cargos, denims, pleated pants, flight jackets, tailored float shirts, with embroidery details, prints, detachable sleeves as well as style knits. beach.
“Fashion today seems to be very fast, almost casual. Working in fashion or in the city, it’s very fast, hard-working, there’s always so much to do. Talking about the SS23 collection, Sunny says: “With fashion being worn and seen and trends popping up on social media changing so quickly, I wanted to take some time to refocus. When it comes to our designs and our collection, we thought a summer vacation theme was particularly fitting. Dubbed “Take Your Time”, the idea came to Sunny after a relaxing massage on vacation, when the masseuse whispered “Take your time” to her.
“It really resonated with me and made me realize that having time is the ultimate luxury – an opportunity to stop and take a break.” Sunny gives more details. “Fashion should be about slowing down and enjoying the finer things in life, allowing you to stop, think, and live in the moment.”
The SS23 “Take Your Time” collection stays true to House of Sunny’s commitment to being sustainable and socially responsible, with no fur, leather or skins used in production. The new season looks will be available to pre-order from September 21 on www.houseofsunny.co.uk.