Instagram is rolling out a new profile banner to display users’ upcoming live streams – TechCrunch


Instagram introduces a new profile banner that will show a user’s upcoming live streams, the company announcement Wednesday. Instagram manager Adam Mosseri detailed the new feature in a video posted on his social networks profiles and noted that users can now display a badge on their profile to let others know they have an upcoming live stream. Once the banner is displayed, subscribers can subscribe to receive a reminder of the live stream.

Users can create as many programmed lives as they want. If there is more than one live coming, they will be displayed as a side-scrolling list. Mosseri noted that in the past, users informed their followers about the next lives via a post or a story. With this new feature, Instagram is launching a dedicated way for users to notify others of scheduled Lives. The badge will not only be visible to your followers, but also to anyone else who might come across your profile, which could attract more viewers.

Instagram’s Live feature has become a key part of the app, especially for creators on the platform who use the tool as a way to engage directly with their followers. The company has tweaked the feature to take on competitors such as Clubhouse, Facebook, and TikTok. Instagram has added several features to Lives, such as the ability to mute and unmute video and the ability to stream with up to four creators. Although a small change, Instagram’s new profile banners for scheduled Lives could help creators gain additional exposure and reach more users on the app.

In the same video, Mosseri also pointed out that users can now remix any video content on the app, which is a change announced by Instagram a few days ago. The company officially launched Remix, which is its version of TikTok Duets, in March 2021. The feature allows users to save their Reels video alongside another user’s video. Until now, you could only remix abbreviated Reels. Now you can remix any public video on the app. But this only applies to publicly posted videos from now on, as the feature won’t work on older content.

In addition to these new features, Instagram also recently launched an early test of creator subscriptions in the United States. Select creators can now offer their followers paid access to exclusive Instagram Live videos and stories. Creators can choose their own price to access their exclusive content. Paid subscribers will be marked with a special badge, differentiating them from unpaid users in the sea of ​​comments. Instagram is not the only social media platform looking to experiment with subscriptions, as TikTok has also confirmed that it is testing support for paid subscriptions.

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