Slik has launched a new campaign for Qantas Health Insurance with stop motion thumbnails.
The campaign includes the miniatures waiting at a baggage carousel, using an EFTPOS terminal and climbing up a timeline.
The campaign kicked off with a 30-second spot for video on demand and YouTube pre-roll placements.
The spot also notes the benefits of Qantas health insurance, including waived waiting periods and Qantas point rewards.
Slik worked with Photoplay Films x Playtime on the campaign. Over 140 thumbnails and 1400 images were used in the stop motion project.
Alex Schneider, Creative Director at Slik, said: “Our approach to this campaign has taken the Qantas brand in a new and exciting direction, and we are truly delighted with the outcome. This sets a new tone for the insurance portfolio.
The campaign has been rolled out on VOD, YouTube, social media, radio, print and digital signage.
Qantas health insurance is backed by NIB.
Slik’s other recent work includes a campaign for the UFC.
Client: Qantas Health Insurance
Jacqueline Barham: Marketing, Insurance & Currency Manager
Jasmine Shillington: Senior Director of Marketing, Qantas Insurance
Cabrini Broderick: Marketing Manager, Qantas Insurance
Creative agency: SLIK
Alex Schieder: Creative Director
Sophia East: Creative Writer
Francesco Piazzoni: production manager
Kiah Carter: Digital Producer
Designer: Eva Harbridge
Head of animation: Sam Grant
Production company: Photoplay Films x Playtime
Executive producer: Oliver Lawrance
Producer: Tom Slater
Producer: Brendan Lee