There is every reason to believe that last year’s history will repeat itself and Xiaomi will be the first to present the flagship of the new season. We will have to talk about Xiaomi 12 as the first smartphone with Snapdragon 898. Provided that another manufacturer is not among Qualcomm’s favorites.
The Xiaomi 12 screen will be one of the best on the market
With the main advantage on which the company will rely, everything is clear. We are talking about the Snapdragon 898, which will be the standard for the 2022 flagships. What about the other features? The display should also allow the gadget to be considered a flagship. Sources in the network say the Xiaomi 12 will again rely on a 2K AMOLED panel.
The refresh rate, of course, will be advanced, but they won’t be experimenting with the underscreen camera here. The front panel should be pretty standard for these days: curved edges and a front camera in a miniature hole. Of course, the borders around the perimeter of the screen will be small.
The flagship ambitions of the Xiaomi 12 may be affected by the lack of moisture protection and not the best camera on the market. It is still not clear whether or not the smartphone will offer optical zoom support. There is no doubt that for most of its features it will turn out to be an attractive solution, but its fate will largely depend on the price. Looking at the company’s pricing policy for high-end devices, it’s hard to expect a low price.
Xiaomi hopes to become the leader of the Chinese smartphone market
Lu Weibing, Managing Director of XiaomiThe Redmi brand recently mentioned its intention to develop the activity of smartphones in its Chinese domestic market.
According to Canalys estimates, in the third quarter of this year, around 78.8 million smartphones were sold in the PRC, down 5% from a year ago. The leader is Vivo with a share of around 23%. Then there are Oppo and Honor, which respectively occupy 21% and 18% of the Chinese market. Xiaomi is now in fourth position with 14%.
Weibing said Xiaomi founder Lei Jun has given strict instructions to bring the company to the leading position in the PRC smartphone market over the next three years.
It is worth noting that for this Xiaomi will actively develop a retail network. The point is that in China, around 70% of phone purchases are made in regular offline stores.
Now the Xiaomi local network has around 10,000 stores. Within three years, their number will be increased to 30,000. But even then, as observers say, it will be difficult for the company to oust its competitors.